A new ad package that included a new responsive high impact ad above the sites navigation bar on desktop & mobile. Package also included standard online ads. 7 Days to Die was the first sold campaign that added the new responsive high impact ad last minute.
Goals:
Create a clean and elegant design that has a premium feel, and maintain client’s look and feel from other online ads already created. Must include client’s logo, tagline, CTA and large PS4 and Xbox One logos.
A new ad package that included a new responsive high impact ad above the sites navigation bar on desktop & mobile. Package also included standard online ads.
Goals:
Create a clean and elegant design that has a premium feel. Must include client’s logo, tagline, CTA and large product shot.
A landing page that contained a video sweeps entry, designed with the look and feel of Gears of War 3. Took the final design and built it in Flite’s ad Studio. The contest performed really well, and provided the client with many views of their new trailer.
Goals:
Required users to watch client’s video in order to enter a contest for a chance to win a swag prize pack.
Wikia explored new ideas for ways to run fan created tournaments. I used a Marvel theme to showcase a possible approach to a new tournament product. The old bracket didn’t allow for easy navigation to see results of previous rounds.
Goals:
Allow users to vote for their favorite characters in a tournament bracket. Need to show results of the votes, and the whole bracket. Included ways to drive traffic to Wikia pages.
This 300x600 ad took advantage of a drag & drop game to engage Lego users in an easy-to-play game. In order to complete the game, all five Lego knights must be dragged and dropped on their correct shield. If the knight is dropped on the wrong shield, he will be placed back at the start. Once all knights are correctly placed, a short animation with a congratulations message is revealed.
Goals:
Create a fun and easy game that allows the user to match lego knights with their shield.
Standard takeover ads with a video pushdown. The clients were impressed with the performance of these ads.
Goals:
Drive traffic to Shinobi website and promote the new game.
A mobile and desktop ad designed to interact with the user through a conversation experience. Unit was built in Flite’s HTML5 ad studio. This was the first sold campaign using the conversation ad unit.
Goals
Co-branded experience with the primary look and feel of Independence Day Resurgence. Army logo must be present at all times.
WoW wiki ran a contest to win different tiered prize packs.
Goals:
Create a graphic showing the 3 different tiered prizes. Must include an image of the prizes and a clear call-to-action to enter now. Use different WoW characters with each tier.
Wikia started a new book club program on the book wiki. Updated the look and feel of the landing page including a skin, header, and blog image.
Goals:
Drive traffic to the book club wiki, and engage the users through a book club. All creative material showcased the current book of the month and was updated monthly.
This was a co-branded contest experience that ran on the Glee wiki. Users were asked to upload photos of themselves “gleeking out” for submission into the contest, then were asked to vote for their favorite entries.
Goals:
To promote the upcoming Glee Live Tour; to encourage the large and active Glee wiki community to post photos of themselves for the “Gleek out” contest, as well as share their photo with friends. Wikia wanted to drive traffic to the Glee wiki and help gain momentum before the upcoming season of Glee.
During March Madness, Wikia ran a poll for users to pick who they thought would win the NCAA basketball tournament on the basketball wiki.
Goals:
Drive traffic to the basketball wiki to make picks for the NCAA basketball tournament. Created: footer, beacon, hub slider, spotlight and blog header.
